Privacy Policy

BTI GLOBAL PRIVACY POLICY

Welcome to the privacy policy of Butch Tailors International Ltd (company number 13569239) (“BTI”).

BTI respects your privacy and is committed to protecting your personal data. This privacy policy will inform you how we look after your personal data when you interact with us (whether via our website or otherwise) and sets our your privacy rights and how the law protects you.

1. IMPORTANT INFORMATION AND WHO WE ARE

Purpose of this privacy policy

 

This privacy policy aims to give you information on how BTI collects and processes your personal data when you interact with us, whether through your use of this website or otherwise, including any data you may provide through this website when you make an enquiry.

This website is not intended for children and we do not knowingly collect data relating to children.

It is important that you read this privacy policy together with any other privacy policy or fair processing policy we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements other notices and privacy policies and is not intended to override them.

Controller

BTI is the controller and responsible for your personal data (collectively referred to as "we", "us" or "our" in this privacy policy).

Contact details

If you have any questions about this privacy policy or our privacy practices, please contact BTI at:

Email address: enquiries@butchlondon.com; or

Postal address: The Clement Rooms 217 Strand, Floor 3, London, United Kingdom, WC2R 1AT

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Changes to the privacy policy and your duty to inform us of changes

We keep our privacy policy under regular review and it is subject to change from time to time. Any such changes will be published on our website.

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

2. THE DATA WE COLLECT ABOUT YOU

Personal data or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.

Contact Data includes billing address, delivery address, email address and telephone numbers.

Financial Data includes bank account and payment card details.

Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.

Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.

Usage Data includes information about how you use our website, products and services.

Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.

3. HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:

  • Direct interactions. You may give us your personal by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you purchase products or services from us.

  • Automated technologies or interactions. As you interact with our website, we will automatically collect data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. Please see our cookie policy for further details.

4. HOW WE USE YOUR PERSONAL DATA

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data where:

  • we need to perform the contract we are about to enter into or have entered into with you.

  • it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.

  • we need to comply with a legal obligation.

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.

Purposes for which we will use your personal data

We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

Purpose/Activity: To register you as a new client

Type of data: Identity, Contact

Lawful basis for processing including basis of legitimate interest: Performance of a contract with you.

Purpose/Activity:  To process and deliver services to you, including:

  • managing payments, fees and charges; and

  • collecting and recovering money owed to us.

Type of data: 

  • Identity

  • Contact

  • Financial

  • Transaction

Lawful basis for processing including basis of legitimate interest: 

  • Performance of a contract with you.

  • Necessary for our legitimate interests (to recover debts due to us).

Purpose/Activity:  To manage our relationship with you including notifying you about changes to our terms or privacy policy. ​

Type of data: 

  • Identity

  • Contact

  • Profile

Lawful basis for processing including basis of legitimate interest: 

  • Performance of a contract with you.

  • Necessary to comply with a legal obligation.

  • Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services).

Purpose/Activity: To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).

Type of data:  

  • Identity

  • Contact

  • Technical

Lawful basis for processing including basis of legitimate interest: 

  • Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise).

  • Necessary to comply with a legal obligation.

Purpose/Activity:  To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you.

Type of data: 

  • Identity

  • Contact

  • Profile

  • Usage

  • Marketing and Communications

  • Technical

Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy).

Purpose/Activity:  To use data analytics to improve our website, products/services, marketing, client relationships and experiences.

Type of data: ​

  • Technical

  • Usage

Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy).

Purpose/Activity:  To make suggestions and recommendations to you about goods or services that may be of interest to you.

Type of data: ​

  • Identity

  • Contact

  • Technical

  • Usage

  • Profile

  • Marketing and Communications

Lawful basis for processing including basis of legitimate interest: Necessary for our legitimate interests (to develop our products/services and grow our business).

 

Opting out

You can ask us or third parties to stop sending you marketing messages at any time by contacting us at any time.

Where you opt out of receiving these marketing messages, this will not affect personal data provided to us as a result of a product/service purchase or other transactions.

5. DISCLOSURES OF YOUR PERSONAL DATA

We do not pass your personal data onto any third parties for them to market their products/services to you. If in the future we decide that we want to, we will only do so if we have your consent.

We do however share your personal data with third parties to help us deliver our services to you in the most effective way possible. These include third parties who assist us with:

  • delivering relevant email marketing (to the extent you have not unsubscribed); pr

  • detecting fraud or criminal activity.

We may also share your personal data with certain trusted third parties in accordance with contractual arrangements in place with them, including:

  • our professional advisers;

  • suppliers to whom we outsource certain support services;

  • IT service providers; or

  • third parties engaged in the course of the services we provide to clients.

Where necessary, or for the reasons set out in this policy, personal data may also be shared with regulatory authorities, courts, tribunals, government agencies and law enforcement agencies. While it is unlikely, we may be required to disclose your information to comply with legal or regulatory requirements. We will use reasonable endeavours to notify you before we do this, unless we are legally restricted from doing so.

If we share personal data with third parties, we will ensure that access is limited on a strictly need to know basis and is subject to suitable obligations relating to confidentiality and security.

 

6. INTERNATIONAL TRANSFERS

Some of our external third parties are based outside the UK so, to the extent that they process your personal data, such processing may involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • a country has been deemed to provide an adequate level of protection for personal data; or

  • where we use certain service providers, we may use specific contracts approved for use in the UK which give personal data the same protection it has in the UK

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

7. DATA SECURITY

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

8. DATA RETENTION

How long will you use my personal data for?

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

 

9. YOUR LEGAL RIGHTS

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These include rights to:

  • access your personal data;

  • request correction of the personal data we hold about you;

  • request the erasure of your personal data;

  • object to the processing of your personal data where we are relying on a legitimate interest;

  • request restriction of the processing of your personal data;

  • request the transfer of your personal data to a third party; and

  • the right to withdraw consent at any time where we are relying on consent to process your personal data.

Not all of these rights will apply all of the time. Please contact us to find out more about these rights.

 

Fees

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.